Guide 02 · Video models
Which video model to use
No single model wins at everything. The trick is matching the model to the job: a talking avatar, a cinematic shot, lip-sync, or a cloned presenter on camera. Pick the shot type first, then pick the model below. Model names stay in English as they appear inside the tools.
Gemini Omni
Start here · most jobsIf you want one model to cover most of your needs, start here. Versatile and strong at lip-sync, so it is the best for dialogue scenes and direct-to-camera speech.
Kling 3.0
Cinematic · B-rollThe strongest for cinematic motion and camera moves, and for turning a still image into video. Use it for product shots and scenes that need a cinematic feel.
Seedance 2.0
Avatars · presentersThe strongest option for talking avatars and characters. Use it when the hero is a person or avatar who speaks and acts with their face.
Veo 3.1
Lower costWhen you need a large volume of shots at lower cost with good quality. The economical choice for heavy production.
Heygen
Cloning · on cameraFor spokespeople, cloning yourself or a presenter, and talking-head UGC videos.
Match the model to the job, not the job to the model. Decide the shot type first, whether dialogue, cinematic, avatar or presenter, then pick from above.
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